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Marketing Services: How To Guides

Getting Started
•	Ten Design Essentials for Building a Successful Web Site

For Beginners
•	Merchant Accounts: What Are Merchant Accounts and Why Should You Want One?
•	Merchant Accounts: Implementing a Merchant Account
•	Merchant Accounts: Avoiding the Pitfalls
•	Domain Names: The Facts
•	Banners: Cheap and Affective Banner Advertising
•	Banners: Common Questions Answered
•	Email: Do It Right!
•	Visitor Interaction: Encouraging Visitor Interaction on Your Web Site

Design
•	Getting Started: Ten Design Essentials for Building a Successful Web Site

•	Design Essentials: 1. Planning
•	Design Essentials: 2. Design
•	Design Essentials: 3. Speed
•	Design Essentials: 4. Organization
•	Design Essentials: 5. Clarity
•	Design Essentials: 6. Content
•	Design Essentials: 7. Service
•	Design Essentials: 8. Administration
•	Design Essentials: 9. Personality
•	Design Essentials: 10. Usefulness
•	Web Design for the No-talent Artist
•	Two Common Web-design Myths
•	Five Tips for Effective Logo Design
•	Components of a great website
•	Browser-safe Colors
•	Fonts: Becoming a font-a-holic and loving it!
•	Fonts: Choosing the Right Font
•	Ten sure-fire ways to annoy your visitors (What NOT to do)

Search Engine
•	Keywords: The magic keywords
•	Keywords: Finding your best search keywords
•	Keywords: Keyword optimization guide for search engine positioning
•	Submissions: What are search engines and how do they work?
•	Submissions: Generating link popularity
•	Meta Tags: Understanding how Meta Tags work
•	Explode Your Traffic by Changing Your Search Engine Promotion Strategy
•	Search Engine Spam: Useful Knowledge for the Web Site PromoterpenDiv('6
•	The truth about robots - Robot Travel
•	The truth about robots - Giving Robots what They Want

Press Release
•	Writing a press release: step 1 - Overview and Summary
•	Writing a press release: step 2 - Finding and Developing your Story
•	Writing a press release: step 3 - Copy Construction
•	Writing a press release: step 4 - Making Media Appearances
•	Crafting a perfect press release
•	Writing a successful press release
•	Writing a tag line or catch line
•	Writing and targeting a persuasive press release
•	Invitations to Your Web Site's Debut
•	Copy writing techniques

Profit
•	Special Offers: The free way to explode your sales!
•	Special Offers: Increase your sales and profits with a powerful offer
•	Sales Copy: Writing effectively - getting to the heart of the sale
•	Sales Copy: Blending bullets and benefits to boost buyers
•	Sales Copy: The importance of the headlline
•	Sales Copy: Writing a highly effective sales letter
•	Sales Copy: A 5-Minute Change to your Online Copy can Increase your Sales as Much as 400%
•	Consumer Confidence: Building Credibility 1
•	Consumer Confidence: Building Credibility 2
•	Consumer Confidence: Building consumer confidence in your company
•	Consumer Confidence: Avoiding Wired Mistakes
•	Converting hits into sales
•	Tripling your online sales in half the time!
•	Using guarantees to increase sales
•	Unlocking the value of your customers
•	Narrowing your focus to broaden your sales
•	Increasing profits by coordinating online and traditional offline marketing
•	Increasing sales and profits with a 3-step Marketing Process

Affiliate Marketing
•	What is Affiliate Marketing?
•	Benefits of Affiliate Marketing vs. Other Forms of Marketing
•	Different Types of Affiliate Programs
•	What Do Affiliates Want?
•	Recruiting Affiliates
•	Commissions Structures
•	Marketing Banners
•	Landing Pages
•	Legal Issues
•	Spyware
•	Tracking
•	Tips
•	Definitions