|
 |
FatCow.com Ad Campaign Expands Web Host's Customer Base
Albuquerque - In the midst of an economic slump and a highly competitive
industry, web hosting companies everywhere are finding it difficult to bring in
new customers. Not so for FatCow.com. The web hosting firm and comprehensive e-business
solution provider recently launched the company's first phase of national advertising
and has been successful at grabbing new customers with "moo" worthy
humor and "udderly" low prices.
Created by McKee Wallwork Henderson, one of the region's fastest growing agencies,
the campaign kicked off early this year with print placements in thirteen national
publications including Inc Magazine, Wired, PC Magazine, Mac Addict and PC World.
The advertisements feature the company's illustrated "FatCow" character
in several conversational scenarios with tag lines like, "It's bad enough
they call me 'fat', but I really resent 'cheap.'"
"We really didn't want to look like the other guys who run advertising
with 'just the facts' and have no noticeable personality dimension. We had to
differentiate because all the other web hosting companies look and feel the
same…you could just swap out the logos on their ads," said Chris Moore,
Account Supervisor for McKee Wallwork Henderson. "The company's name and
culture make differentiation easy: FatCow is more than inexpensive hosting and
reliable service, they make getting a website fun."
While e-commerce companies bore the brunt of the shutdowns of 2000, professional
web hosting firms got hit hardest last year. "Since the launch of this
campaign we've seen gains of 7% monthly," said Anna Brown, FatCow's marketing
director. "We're very excited about the marketing possibilities this campaign
opens up for us. FatCow's getting fatter and we're loving it!"
ABOUT FATCOW
FatCow, one of the fastest growing hosting companies in the United States, is
a provider of shared web hosting and domain name solutions to small and medium-sized
businesses. FatCow offers a comprehensive suite of hosting plans including domain
name parking, e-commerce hosting and its popular $99 a year plan.
FatCow is headquartered in Albuquerque New Mexico and currently hosts over
17,000 domains for customers in 90+ countries. For more information visit the
company's website at www.fatcow.com.
About McKee/Wallwork/Henderson
McKee Wallwork Henderson is an award-winning advertising agency specializing
in serving companies that need to grow fast. Whether it's raising awareness,
launching a new product, seizing market share or securing investment capital,
the agency understands the unique marketing challenges growth companies face.
The agency has grown to more than 16 million dollars in billings since July
1997 and has offices in Kansas City and Albuquerque.
|
|
|
|